Email Design, UI/UX

Email Design, UI/UX, Strategy
Email was one of the first areas I wanted to improve—it lacked consistency and felt too basic. I used Figma to redesign a set of modular templates that simplified layout, improved visual hierarchy, and delivered a more cohesive, on-brand user experience across campaigns.

Project Description

Client

Hunza G

Date

May 12, 2025

Role

Lead Designer

STRATEGY & WIREFRAMING /

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I created a set of wireframe templates to establish a consistent foundation for future email designs. This flexible framework ensured a cohesive user experience across campaigns while allowing content to adapt based on messaging and goals.

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APPROACH /

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Alongside the wireframe templates, I developed an in-depth competitor analysis for senior stakeholders—highlighting UX patterns, design approaches, and content strategies to inform and inspire future email creative.

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Next Project /

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